I was in the U.S. last week and I treated myself to Crunch Berry cereal.
This is actually a big deal, if you live in Canada and you’re a cereal fan like I am.
You see, we don’t HAVE Crunch Berries up here.
We USED to…back in the 70′s. I remember Crunch Berries as a kid: big ~ 3/4 inch bright magenta strawberry-flavored spheres mixed in with the regular Cap’n Crunch Cereal. I used to pick around them, eating the yellow pieces, and saving the Crunch Berries till last. It was AWESOME!
Then, suddenly, they stopped selling it in Canada. I can’t remember the last time I had Crunch Berries. At least 20 years ago.
So last weekend, when I was in Vermont, I bought myself a couple of boxes. But I couldn’t help but notice a few things.
First of all, WTF is up with the Crunch Berries? Now they’re considerately smaller (down to a ~ 1/2 inch diameter). And they’d added a bunch of colors, including some flaming fluorescent green and blue. (Which, even by junk cereal standards, is kinda pushing it).
And you know what?…it’s NOT the same!
I mean, the cereal is okay…but it’s not like how I remember. They’ve altered the berry/cereal surface area ratio. It changes EVERYTHING. You don’t get that sudden burst of red Crunch Berry flavor with the new smaller berries, than you did with the old larger ones.
Even more disturbing, is look at the Cap’n. He ain’t quite right. He looks a manic….The eyes are more buggy and lop-sided. His smile is now more of a grimace (notice his teeth are showing). And you can see right down past his tonsils.
He’s CHANGED, man!
If you don’t believe me, see what he USED to look like, not to long ago. His smile was gentler, he was more concerned about Trans-Fats, than about “Crunchetizing” us. (Whatever THAT means!)
This sudden change in personality worries me. Substance abuse, perhaps?
Is it possible the Cap’n might be tripping on something? (The Crunch Berries themselves?). Maybe he needs an intervention with the Trix Rabbit and the Lucky Charms leprechaun.
Sigh. Why do things have to change? If it ain’t broke, don’t fix it.
General Mills, please bring back the old Crunch Berry formula.
And get the Capn’ some professional help.