…Not the Captain, too!
As a follow-up to my rant about Crack Jack , I’ve realized they’ve stopped giving toy prizes with cereal too. (When was the last time you remember burrowing inside a cardboard box with one hand, trying to fish out that elusive cellophane-wrapped sharp-edged plastic toy?)
One of my favorite sugar cereals was (and still is) Cap’n Crunch. Even though it cut my mouth, it did stay crispy in milk and I loved the stuff. Plus, the Cap’n always had the coolest prizes. We’re talking way back in the 1970’s here, but I remember plastic cars with doors and hoods that opened, small plastic cannons and other pirate-related toys. You could even mail-order special coloring books, etc.
But now…look at what the Cap’n is up to:
No prize….just a STUPID MAZE on the outside of the box. (A bilingual maze, at that.) Merci, Capitaine Crounche!
BFD. You do the maze once..and then what?
Oh, wait. If you purchase this box, you earn 25 Aeroplan Miles
…freaking AIR MILES…!
Oh joy. Every little boy and girls dream. The marketing people really got this one right, didn’t they?
“Mommy, Mommy, buy me the cereal…I want the air miles! I want the air miles! “
…(sigh). Et tu, Cap’n?