Branding Tips to Increase your Marketability
1. Be Pro-Active
A Brand shouldn’t just politely invite potential clients to come and check you out. No, a Brand should be screaming from the mountain-tops, “Hey, everyone! I’m HERE!”. It should demand that everyone come over to see what the fuss is about.
And if it’s done right, they will. Build it, and they will come.
2. Check out the Competition
What kind of branding do your competitors use? What seems to work for them? What doesn’t? How can you learn from their mistakes and their successes, to see what works for you? How can you modify your own branding paradigms to maximize your E-business effectiveness?
3. Who do you want to target with your Brand?
Targeting your audience is one of the five essential steps in branding. What is the point of a Brand, if you dont’ know who your customer will be? Identifying your market niche is paramount, and requires much synergy and thought. Don’t skim over this step….take your time, and do it right the first time.
4. What does your Brand say about you?
Who are you? What do you sell? Can you be trusted? Why should I give you my business, instead of the guy next door?
These are all questions your potential clients will be asking. And your brand must be able to convey this information to them, otherwise, they’ll lack confidence and move on to greener pastures.
5. Social Media + Branding = Success
Social media is much more prevalent today, than it was even 2 years ago. There are so many more outlets available for you to exploit, to help launch your Brand.
You need to assess each one, and carefully weigh the positives and negatives, before choosing what’s best for you. What may work for one brand, may totally be ineffective for others.
Remember, folks, it all depends on your target audience (see Step #3). You need to decide what you’re getting out of all this, and how you’ll address their needs at the same time.
No one can tell you the right or wrong answer. It’s up to YOU to decide
6. Don’t Listen to me.
Seriously. DON’T listen to me!
I dont’ know JACK SHIT about this subject. In fact, I couldn’t even tell you what branding was. I just put this stuff together, off the top of my head, for a lark.
Took maybe 10-15 minutes. If that.
It’s not difficult…you just write a lot of fluff, and ask a lot of questions but dont’ provide any answers. And throw in a few random marketing buzzwords from other blogs.
….something to think about, next time your read some of the stuff that’s out there.
But tell you what…if you like these tips…keep ’em. They’re yours….and I wont’ charge $97 or $297. (or whatever the going price is these days).
Have a great weekend